Celebrating our favorite kind of beauty : yours

We’re all about you. Your looks, your vibes, your ways. Bold days, simple days, in-between days...we love them all. See more

We’re all about you. Your looks, your vibes, your ways. Bold days, simple days, in-between days...we love them all. For the trend chasers and the "keep it simple" crew. For those who like to blend in, stand out, or switch it up. For the curious minds, the brave hearts, the beauty lovers everywhere. For the 30 years, we've grown right by your side. Discovering, testing, reinventing beauty with you. Makeup & skincare that makes you feel free to try, test, glow, with the quality that always has you back. And the adventure continues...here's to the next 30 years together. See less

Discover

1996

Birth of
Sephora Collection
with the 1st bath line

1999

Launch of the
365 shades of lipstick

2004

Launch of the
Colorful Mono Eyeshadow

2006

Our 1^st bath accessory
the Vibrating Duck

2010

A new gesture is born:
simply dip your fingers
Express nail polish remover

2011

Lauch of the iconic
Cream Lip Stain & Outrageous volume mascara

2014

Our 1^st Colorful Masks

2020

Iconic products launch
Size up mascara & Outrageous plump

2026

Relaunch of the Bath & Body care range

1996

Birth of
Sephora Collection
with the 1st bath line

1999

Launch of the
365 shades of lipstick

2004

Launch of the
Colorful Mono Eyeshadow

2006

Our 1^st bath accessory
the Vibrating Duck

2010

A new gesture in born:
simply dip your fingers
Express nail polish remover

2011

Lauch of the iconic
Cream Lip Stain & Outrageous volume mascara

2014

Our 1^st Colorful Masks

2020

Iconic products launch
Size up mascara & Outrageous plump

2026

Relaunch of the Bath & Body care range

1996 2026

Bath & Body care

Iconic since day one, Sephora Collection was born with the colorful "Rainbow" Bath range.
In 2026, it's time to say goodbye to our round bottle and decode our new sensory language.

ML 1 ¹A comfortable formula, for makeup that stays fresh all day long.
²Free from animal-derived ingredients.
³Scientific test performed on 23 volunteers, 10 hours after application.
⁴Global Sephora Retail sales 2022.

2015 2025

Best Skin Ever

Because Rome wasn't built in a day,
Best Skin Ever had a predecessor:
the first version of it, the 10H Perfection Foundation. In 2025, Best Skin Ever came back stronger.

ML 2 ¹A comfortable formula, for makeup that stays fresh all day long.
²Free from animal-derived ingredients.
³Scientific test performed on 23 volunteers, 10 hours after application.
⁴Global Sephora Retail sales 2022.

2004 2025

Colorful Eyeshadow

Matte, shimmer, metallic, terracotta, glitter, our mono eyeshadow has explored every shade and finish over the years. One of our best-selling products, ultra-pigmented from the very first stroke, it transformed in 2025 into a stackable version, allowing layered colors and unlocking creativity.

¹A comfortable formula, for makeup that stays fresh all day long.
²Free from animal-derived ingredients.
³Scientific test performed on 23 volunteers, 10 hours after application.
⁴Global Sephora Retail sales 2022.

2011 2025

Cream Lip Stain

2011, the Lip Changer Year! We paved the way for a whole new lip category: ultra-pigmented, transfer-proof, and long-lasting liquid lipstick. Since then, more than 100 shades have been developed, with some iconic ones staying: Marvellous Mauve, Always Red!
In 2025, Cream Lip Stain is reinvented: same but different, now with a vegan formula. One is sold every 5 seconds worldwide!

2019 2025

Super brightening serum

2019, our expert skincare range is born!
Vegan, with more than 90% natural ingredients, the range covers all skin needs with always sensorial textures. A new hero also broke through: the Super Glow Serum, a real shot of Vitamin C in a drop. In 2025, it got a brand-new face and name: Super Brightening Serum.

2014 2024

Face Mask

Because we have always been colorful, in 2014 our sheet masks made their entry in stores. One color = one benefit, masks that cover you from head to toe. Throughout the years, the masks have featured different designs, yet always with this iconic shape, the latest in 2024 celebrating fruits and plants!