Shampooing doux

I could cry!!

I have extremely thick, coarse, textured hair. It is very frizzy and poofy. This is the first product, in the 20 years of my adult life, that has FINALLY given me shine and tamed my frizz/volume without weighing it down. It somehow still feels light. I have tried every product out there and THIS IS IT. I’m so happy, I could cry!! I’ve never enjoyed blowdrying my giant mane of coarse hair until now.

I'm happy with this shampoo

This isn't my first time using this Virtue Shampoo and every time I always love the results. My hair is softer and smoother, and it feels nourished. Its great ingredients include keratin, which helps repair and strengthen damaged strands from using my hair tools. This shampoo has been great for my hair and I don't see myself stopping using it.

Smoother, sleeker hair!

Virtue Smooth Shampoo has truly transformed my hair! Living in the hot Florida heat, my hair tends to become frizzy and unmanageable, but this shampoo has made a noticeable difference. It leaves my hair feeling incredibly smooth and sleek, even on the most humid days. The nourishing formula contains keratin, which helps strengthen and repair damaged hair, while a blend of aloe vera and natural probiotics soothes my scalp and adds a healthy shine. The scent is fresh and pleasant without being overpowering. Virtue Smooth Shampoo is a salon-quality, cruelty-free product that consistently delivers great results!

Great for humid climates

The Smooth shampoo really does smooth! I love this addition to the Virtue Labs line, which has kept my hair frizz-free and smooth two days in since washing. Typically if I let my hair air-dry, I will get frizz. This shampoo prevents 90% of frizz when I use it, and also leaves my hair super soft and shiny.

Smooth, shiny hair from the first wash

I was curious to try this shampoo because my hair often feels frizzy and dry. After the first wash, I immediately noticed how much smoother and softer my hair felt. It didn’t weigh it down, and the texture became more manageable, even without using heavy styling products. The shine was visible too, especially at the ends where my hair usually looks dull. I also liked that my scalp felt fresh without any dryness. I’m excited to keep using it and see even better results over time.

Great product

Virtue Smooth Shampoo made my hair soft, shiny, and frizz-free. It gently cleanses without stripping moisture. My hair feels healthier, smoother, and more manageable after every wash. I love it so mucH

Great product

Virtue smooth shampoo works wonders for my scalp and my builds my hair strength. I love that it works for all hair types. I have curly hair texture and this product helps with the frizz and tangles, it also helps with color treatments and chemicals treated hair. It also add hair volume to fine hair strands and it’s not heavy on your hair , it’s very light weight and keeps hair moisturized.

Smells great!

I love the Virtue brand I’ve had a few different products from their lines. So far this is my favorite shampoo, it leaves my hair feeling hydrated, looking less frizzy and I’ve also had people comment on how nice my hair smells so that’s a big bonus!

smells incredible and smooths hair

I’m genuinely impressed with this shampoo! First off, the bottle itself is sleek and beautifully designed—it looks great on my shower shelf. The scent is absolutely incredible; it’s fresh, clean, and lingers just the right amount. After just one use, I noticed how smooth and soft my hair felt. It left my hair feeling refreshed and noticeably healthier. Definitely a new favorite in my routine!

Hair will feel So clean

I really can’t rave about this stuff enough. I have the worst frizzy hair but no matter what I use. I just can’t seem to get it under control. That was until now. The shampoo really does work and tames my frizz plus my scalp and hair just feels so much cleaner like it really cleanses the hair. Smells amazing. You only have to use about a quarter size so it’ll stretch far.

Love love love this shampoo! First off, the ingredients list is so good, give my hair all of the vitamins! This shampoo helped decrease my frizz, hydrate it, and made it so smooth. My hair is so much healthier! I’m obsessed!

Hair feels smooth and shiny!

This Virtue Smooth Shampoo has made my hair feel smooth and glossy for days! I only wash my hair twice a week and I've been loving the way this shampoo makes it feel. It's hydrated and shiny and easy to style. Plus it smells great! Would highly recommend!