Normcore - Shampoing Sans Sulfates

Buy this if you want greasy hair

Probably the worst shampoo I ever purchased! Do yourself a favor and do not buy this. it make your hair so greasy and dull. the first day after you washed them they're okay but the next day, they don't look good. I used to wash my hair every 5 days, and it's impossible with this shampoo.

Génial

Je ne peux que recommander avec le masque nourrissant de la Même gamme. Mes cheveux n’ont jamais été aussi beaux

DO NOT BUY NORMCORE - EXTREME HAIR LOSS & DAMAGE

My hairstylist recommended Amika Normcore products, and I loved the packaging, colors, and how they made my hair feel at the salon. During a 30% sale in late April 2025, I purchased the large size shampoo, conditioner, and Soulfood deep conditioning treatment. After 2-3 months, my hair started shedding excessively. CLUMPS came out with each wash and when gently brushing with my wetbrush. My husband noticed the hair filling our trash basket. I became terrified to wash my hair more than twice weekly. I desperately tried everything: rosemary oil, dermatologist hair serums, red light therapy, and contacted my OB-GYN for hormone testing (though I'm very healthy, work out regularly, don't drink, and work with a functional nutritionist to maintain balanced hormones). Nothing helped. Even gently running my fingers through my hair causes multiple strands to fall out. My stress is through the roof—I can see my scalp and have lost approximately 2/3 of my hair volume in 5 months. My normally straight, glossy hair is now dry, brittle, and breaking constantly. Finally, I Googled "Amika Normcore Hair Loss" and found countless similar stories. I immediately removed it from my shower and switched back to Pantene, which I used for years without issues. I'm shocked there hasn't been a class-action lawsuit. The stress and horror of watching your hair fall out in clumps is devastating. I hope switching products will restore my hair health over the next six months. DO NOT BUY AMIKA NORMCORE, regardless of how nice it smells. This has been a nightmare experience.

Great shampoo

Great product, one of the only things I can find that actually makes my hair feel clean and not weighed down.

DO NOT BUY!

I tried this product out in July because my hair dresser said it would help with my hair type. I went on vacation for 2 weeks and stopped using this product. I started using it again and it has a chemical like smell.

Don’t use this shampoo unless you want your hair to fall out! Never had my hair shed so much until using this. I regret ever purchasing this! Beware

causes so much hair shedding

I really wanted to love this. My scalp didn't get irritated, it got my hair clean but at times was hard to get the lather going and could take a bit to rinse but my hair seemed to like it. BUT here are my cons, the minor one being I am not overly a fan of the fragrance it's just not my thing but I dont hate it. The absolute biggest con and reason I will not use this again- the hair shedding is terrible. Yes I got some thyroid/hormonal stuff going on and expect a little hair fall every shower but this was unreal. My hair shedding in the shower every time I washed with this was insane. I even switched to a different shampoo conditioner just to make sure and sure enough when I washed the shedding was cut down to a 1/4th of what this shampoo was doing. I have read some of their other lines can do this well it looks like this does it to me.

Strong Fragrance Causes Eye Irritation

I normally don’t have problems with hair products, but the Amika Normcore Nourishing Shampoo and Conditioner caused significant irritation to my eyes. Even with careful application, my eyes watered and burned after I used it. For comparison, I use other Amika products (like Bust Your Brass), Purology and Briogeo shampoos without any irritation, so I believe the issue is the heavy fragrance in Normcore. While the duo is moisturizing, I cannot recommend it for anyone sensitive to scents or with sensitive eyes.

Amazing!

I’ve only used this shampoo and conditioner for 4 hair washes and I love it! I have very fine, thin hair that is prone to breakage and very dry. This has made my hair feel silky smooth and I’ve noticed less hair fall then before. The fragrance is very strong tho.

Disappointed

I love the yellow shampoo so I thought I’d like this one but it made my scalp itchy and my ends dry. It does smell amazing and detangles my hair unlike any other shampoo/conditioner but it’s not worth it. My hair type is long, fine straight hair.

Great

It’s a great every day shampoo. Doesn’t dry out the hair or weighs it down

This shampoo and conditioner smells so good I’m obsessed! It makes my hair feel super soft and clean without weighing it down. I love that it’s made with sea buckthorn and shea butter to keep my hair healthy and smooth. After I use it, my hair feels light, fresh, and honestly just really pretty.