Normcore - Shampoing Sans Sulfates

makes my hair feel so soft, smells so clean & fresh too.

Love this shampoo! Smells great and makes my hair feel healthy.

Great for once-a-week washers

I only wash my hair once a week and this shampoo works great for that routine. It cleanses well without stripping, leaves my curly hair feeling soft and hydrated, and doesn’t weigh my curls down. My hair still feels good days later, plus it smells amazing.

Excellent hair product. Love amika shampoo and conditioner!

Horrible , I tried this to get a good picture/idea on what to use on my clients. Dries out hair like crazy considering the name

Good for oily and extensions. Smells good too

I’ve been trying all shampoos and this one is my most favourite so far. I have hair extensions and it’s actually good for the girlies with hair extensions. I have oily hair and it keeps my hair clean for 2-4 days Vs other shampoos kept my hair clean max 2 days. Love the smell too.

Buy this if you want greasy hair

Probably the worst shampoo I ever purchased! Do yourself a favor and do not buy this. it make your hair so greasy and dull. the first day after you washed them they're okay but the next day, they don't look good. I used to wash my hair every 5 days, and it's impossible with this shampoo.

Génial

Je ne peux que recommander avec le masque nourrissant de la Même gamme. Mes cheveux n’ont jamais été aussi beaux

DO NOT BUY NORMCORE - EXTREME HAIR LOSS & DAMAGE

My hairstylist recommended Amika Normcore products, and I loved the packaging, colors, and how they made my hair feel at the salon. During a 30% sale in late April 2025, I purchased the large size shampoo, conditioner, and Soulfood deep conditioning treatment. After 2-3 months, my hair started shedding excessively. CLUMPS came out with each wash and when gently brushing with my wetbrush. My husband noticed the hair filling our trash basket. I became terrified to wash my hair more than twice weekly. I desperately tried everything: rosemary oil, dermatologist hair serums, red light therapy, and contacted my OB-GYN for hormone testing (though I'm very healthy, work out regularly, don't drink, and work with a functional nutritionist to maintain balanced hormones). Nothing helped. Even gently running my fingers through my hair causes multiple strands to fall out. My stress is through the roof—I can see my scalp and have lost approximately 2/3 of my hair volume in 5 months. My normally straight, glossy hair is now dry, brittle, and breaking constantly. Finally, I Googled "Amika Normcore Hair Loss" and found countless similar stories. I immediately removed it from my shower and switched back to Pantene, which I used for years without issues. I'm shocked there hasn't been a class-action lawsuit. The stress and horror of watching your hair fall out in clumps is devastating. I hope switching products will restore my hair health over the next six months. DO NOT BUY AMIKA NORMCORE, regardless of how nice it smells. This has been a nightmare experience.

Great shampoo

Great product, one of the only things I can find that actually makes my hair feel clean and not weighed down.

DO NOT BUY!

I tried this product out in July because my hair dresser said it would help with my hair type. I went on vacation for 2 weeks and stopped using this product. I started using it again and it has a chemical like smell.

Don’t use this shampoo unless you want your hair to fall out! Never had my hair shed so much until using this. I regret ever purchasing this! Beware