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Haircare Guides 2025 Master Studio

Haircare Guides

Hair Styling Hair Secret Scalp Care

Treatments
& cleanse

Primers
& Stylers

Tools
& Accessories

Finishing
touches

Style and love your hair from start to finish. Begin with shampoos we love to cleanse and nourish,
add volume and hold with styling sprays and mousses, then complete your look
with shine-boosting oils or stylish accessories

Treatments & Cleansers

Healthy hair starts at the roots. Purify and nourish with treatments,

serums, and care essentials.

Primers & Stylers

Boost volume, define texture, and refresh your look with mousses, creams, and sprays for every hair type.

Tools & Accessories

Style with ease using go-to clips, curlers, wavers, and straighteners made for daily use.

Finishing touches

Smooth, scent, and shine with silky oils and mists that lock in moisture and boost radiance.

FAQ

Serum is typically applied after shampoo and conditioner, on towel-dried or dry hair, depending on your product. Use just a few drops or one to two pipettes—apply to lengths and ends to lock in hydration, or directly to the scalp if the formula targets scalp care. Always follow the product instructions for best results. Finding the right routine helps keep your strands healthy, shiny, and easy to love every day.

Each styling product plays its own role in your routine. Mousse adds airy volume to fine or flat hair, spray offers flexible hold that keeps movement natural, and gel defines curls or tames unruly strands with control. The best routine? It’s the one that suits your hair’s needs—and brings your desired look to life, effortlessly.

Be kind to your hair with the right accessories. Choose soft fabric scrunchies without metal parts and snag-free clips to avoid breakage. Try not to wear tight styles every day, and vary the placement of your ponytail or clip—this helps prevent stress on the same spot. When possible, let your hair down and give your lengths a breather. Even small tweaks to your routine can make a big difference in keeping your hair strong and beautiful.

Lightweight oils are your hair’s best friend—especially if it’s fine or delicate. Look for formulas with argan or jojoba: they nourish and add shine without weighing your hair down or leaving it greasy. Warm a small amount between your hands, then smooth it through the lengths and ends—skip the roots to keep things light. Choosing an oil with a high percentage of natural ingredients is a gentle, effective option for all hair types. The right finishing touch leaves your hair soft, manageable, and ready to style, day after day.

What's your hair secret?

Glass hair

Bouncy blowout

Curl power

Good hair day hacks

Your dream hair starts here. From sleek styles, salon-worthy blowouts,

curl definition or quick finishing touches, our haircare favourites are here to help you get your best hair yet.

Read more

Glass hair

Unlock sleek and shiny hair with nourishing treatments and effortless stylers that give a glass-like sheen.

Bouncy blowout

Everything you need from masks to heat-protectants to achieve a salon-worthy blowout at home.

Curl power

From wash day essentials to curl-boosting styling products, discover everything you need for beautifully defined curls.

Good hair day hacks

Short on time? Get your best hair every day with these instant hacks like leave-in masks and dry shampoos.

Hair Quiz

Take our quiz to find out exactly what your hair needs.

Start

FAQ

Soft and silky hair with a glossy finish begins with a routine focused on hydration and care. Start your glass-hair journey with a hydrating hair mask to replenish moisture. The easiest tip for achieving a high-shine finish? End your hair rinse with a blast of cold water. Just a few seconds is enough to smooth and tighten the cuticle for that radiant, glassy effect. Follow with a lightweight serum designed to smooth the hair cuticle; an essential step for achieving mirror-like shine. Complete your routine with a nourishing oil, a glossing spray, or a shine-enhancing mist to amplify the reflective effect. For an even sleeker look, consider using a straightening iron to perfectly smooth the lengths.

Want a blow-out with lots of volume? Proper preparation is the first step. Haircare and styling products are essential for achieving this effortlessly chic style. Start with a conditioning mask to balance bounce and nourishment. Follow with a volumising mousse or spray applied to damp hair or opt for a special volume-boosting product to texturise hair and enhance hold.
To achieve salon-style bounce, use your hot styling tools and work through your hair section by section, depending on the waves you desire. Complete the look with a finishing mist or nourishing oil to ensure all-day movement and shine.

The best time to apply your hair serum depends entirely on its formula and purpose. For nourishing and repairing serums focused on lengths and ends, application is ideal on freshly washed, towel-dried hair, when your strands are most receptive. Styling serums, particularly those targeting frizz, can be applied to dry hair for a smooth, polished finish.

Detox
& cleanse

Target
& protect

Strengthen
& boost

Beautiful hair starts with your scalp. Just as skin can experience concerns like dryness,

oiliness, or blemishes, your scalp also has unique needs. From detoxifying treatments to repairing solutions, discover our selection of scalp care for your best hair yet.

Read more

Purifica & detergi

Pulizia profonda dei capelli e del cuoio capelluto con soluzioni detossinanti che agiscono contro il sebo e l'accumulo di residui.

Target & protect

Apply these scalp-nourishing formulas for beautifier looking stands.

Strengthen & boost

Help strengthen your roots and prevent hair loss for fuller, denser hair.

Stimulating Scalp Brush

Stimulating
Scalp Brush

Use this silicone brush to gently massage in small circular motions on a dry scalp or on a wet scalp with shampoo, conditioner or treatment of choice.

Preguntas frecuentes

¿Notas tu cabello más débil y con tendencia a caerse? Una rutina de cuidado capilar específica puede ayudarte a reducir la caída y estimular el crecimiento. Es clave usar productos diseñados para fortalecer la fibra capilar y aumentar la densidad. Opta por sérums fortalecedores, champús anticaída, mascarillas reparadoras y aceites fortificantes.

Elige productos capilares enriquecidos con ingredientes fortificantes y estimulantes para fortalecer el cabello desde la raíz. Las mascarillas hidratantes y reparadoras, los tratamientos fortalecedores y los sérums y aceites que estimulan el cuero cabelludo pueden mejorar la vitalidad y densidad del cabello. Sé suave con tu cabello: evita peinados muy ajustados, tratamientos agresivos y el uso excesivo de herramientas de calor para prevenir su debilitamiento.

Un cuero cabelludo limpio es clave para mantener un cabello hermoso. Para restaurar el equilibrio, incorpora una exfoliación suave una vez a la semana para eliminar impurezas y promover una mejor oxigenación. Los tratamientos detox para el cuero cabelludo ayudan a purificar y refrescar, reduciendo el exceso de grasa y residuos. Luego, utiliza un champú suave y respetuoso con el cuero cabelludo para completar el proceso de limpieza. Es crucial enjuagar bien para asegurarte de que no quede residuo de producto, permitiendo que el cuero cabelludo respire y mantenga su equilibrio natural.

Al igual que la piel, el cuero cabelludo necesita cuidados regulares para mantenerse protegido y equilibrado. Mantener una rutina constante que incluya una limpieza suave y tratamientos específicos es la mejor forma de lograrlo. Elige productos formulados especialmente para el cuidado del cuero cabelludo que ayuden a mantener su equilibrio natural. Consejo: presta atención a cómo se siente tu cuero cabelludo y ajusta tu rutina en consecuencia. Si lo sientes tenso o con picor, puede necesitar más hidratación; si está graso, enfócate en tratamientos purificantes.